The PC is treated as a second-rate game platform. This is evidenced most strongly both by game publishers’ treatment of the PC versions of their multi-platform games as well as how the games press covers PC games whether they be multi-platform or exclusive. For roughly the last six years the PC has been perceived as being a dying platform. While some players have definitely shifted from PC to video game consoles during this same time frame, things aren’t that bad; the PC platform’s biggest problem is still the perception that gamers, game makers, and game journalists have of it. This problem, left to fester, has begun to have distinct effects on the way PC games are treated.
Publishers, when they even make a PC version of their game, don’t treat it as well as they do the console versions. Development of the PC version of multi-platform games is often outsourced to a third party, and the quality of the product suffers as a result. But it isn’t always a problem of outsourcing; sometimes developers are simply told to focus their foremost efforts on the console versions. Marketing of the PC version also takes a hit; it is not uncommon for the PC version of a game to be released weeks to months after the console versions. Rarely will the PC version even be mentioned in magazine and comic book ads, much less television adverts; it will just be tossed out and left up to word of mouth and the virtually non-existent retail spaces to sell it to people.